✨ WHY CHOOSE MEDSIR ✨
We are a Barcelona-based fastest-growing company founded by scientific experts 🔬. We are dedicated to the design and management of innovative strategic clinical trials in oncology, from study conception to the publication of study results 💊📃. Together, we create the best strategies that are both clinically relevant and scientifically meaningful 💉. We strive to improve our knowledge of this complex disease and the vast array of available treatments in a fast-innovative way 🚀.
At MEDSIR, you will have the job of your life while working together towards our shared 🌟 mission 🌟 bringing novel treatments to cancer patients worldwide. We welcome top performers that will bring new ideas, diverse perspectives, and provide you the opportunities and freedom to grow and make a real impact ❤ in patients' lives and science… all while having great fun 🎉.
🤓 ABOUT THE OPPORTUNITY
The Marketing Operations & Automation Specialist is responsible for building, optimizing and maintaining MEDSIR’s marketing infrastructure to enable scalable, data-driven growth in the oncology research space.
This role owns CRM, lead scoring, automation workflows, campaign performance tracking, and the optimization of digital channels to support the unit strategic goal: generate and convert high-quality leads for clinical research collaborations.
This position works closely with the Global Communications & Marketing Manager, the Marketing & Comms Trainee, Business Development Unit, and external digital agencies to ensure alignment and operational efficiency across all marketing initiatives.
🚀 HOW YOU WILL CONTRIBUTE:
1. CRM & Marketing Automation
Own MEDSIR’s CRM structure, including pipelines, workflows, automations and segmentation strategies.
Design, implement and optimize nurturing sequences for different audiences (pharma, biotech, researchers, partners).
Maintain lead scoring models and continuously improve qualification accuracy (MQL → SQL → BD).
Ensure data quality, tagging, attribution and compliance across the entire CRM.
Collaborate with BD to ensure alignment between marketing and commercial funnels.
Implement A/B testing, automated triggers and behavioural tracking.
2. Digital Performance & Lead Generation Operations
Coordinate always‑on lead generation activities with external digital agency partners.
Support execution of paid media campaigns (Google Ads, LinkedIn Ads) with focus on performance and CPL optimization.
Manage web analytics, tracking and conversion optimization (form fills, landing pages, CTAs).
Monitor campaign KPIs and prepare optimization recommendations.
Ensure alignment between performance campaigns and messaging frameworks defined by the Manager.
3. Website & SEO Management
Oversee daily website updates, ensuring consistency of content, UX improvements and correct tracking implementation.
Coordinate SEO technical tasks with agencies (crawlability, metadata, speed, indexation).
Support content SEO/GEO (keywords, on-page optimization, internal linking) in collaboration with content roles.
Maintain UTM tracking standards, tag governance and reporting dashboards.
4. Congresses & Events – Operational Support
Execute operational tasks for Congress 360º strategy:
o Landing pages
o Lead capture systems
o QR tracking
o Post-congress automation
Manage digital assets and support coordination with vendors.
Implement follow‑up workflows and performance reporting.
5. Data, Analytics & Reporting
Build real-time dashboards (HubSpot, GA4, Looker Studio) to track performance of campaigns, channels and lead behaviour.
Conduct analysis of user journeys, conversion paths and funnel bottlenecks.
Translate analytics into actionable insights for optimization.
Monitor competition’s digital strategies in oncology research.
6. Cross-Team & Vendor Collaboration
Work closely with:
o Global Communications & Marketing Manager (strategy & supervision)
o Marketing Trainee (executional support)
o Digital Agencies (performance, SEO, creatives)
Ensure execution excellence and process documentation.
Support internal teams with CRM-related needs and insights.
💪 WHAT DO WE VALUE FOR THIS OPPORTUNITY?
Education & Experience
Bachelor’s degree in Marketing, Digital Marketing, Communication or related areas.
Master Degree in related fields highly valued.
2–4 years of experience in B2B marketing operations, CRM/automation, or digital performance roles.
Experience with Dynamics 365 highly valued (or equivalent platforms with readiness to onboard quickly).
Experience in healthcare, biotech or life sciences highly valued.
Experience in Marketing Agency or Consultancy highly valued.
Skills
Advanced use of CRM (workflows, lists, scoring, dashboards).
Strong understanding of digital analytics (GA4, Looker Studio).
Knowledge of paid media platforms (Google Ads, LinkedIn Campaign Manager).
Familiarity with SEO fundamentals and website optimization.
Understanding of tracking standards: UTMs, events, tags, conversions.
Strong analytical and problem-solving mindset.
Ability to work with cross-functional stakeholders in a small, agile team with minimal supervision.
Highly organized, detailed-oriented and process-driven.
Excellent communication skills (written and verbal).
Proactive and committed to meeting quality standards and deadlines.
Fluent English and Spanish required.
📢 THE THINGS YOU REALLY WANNA KNOW 😉:
At MEDSIR, we believe that employees today want to evolve in collaborative, high-growth environments where they can demonstrate their abilities and thrive both professionally and personally. We are convinced that employees need to find alignment between their inner values and their company’s culture and mission to unlock their full potential. We work to create a culture of empowerment, continuous learning and growth where everyone can bring expertise, own projects and easily measure their impact.
🙌 BENEFITS
🤓 Work with world-renowned clinicians and KOL's on high-level publications and papers.
🚀 Fast growth, we are an early-stage company with a multidisciplinary team and many growth opportunities.
🏡 Work-life balance - hybrid working model and flexible hours focusing on performance rather than office hours.
🎓 Unlimited access to GoodHabitz courses and regular workshops (external & internal) to continue your development.
📚 Opportunities to participate in scientific conferences & events at national and international level.
💉 Private health Insurance (AXA).
🏝 Work-from-abroad policy depending on position and local legislation.
🌏 A young & international team with a company culture focused on development.
☕ Positive, dynamic, and passionate work environment.
💪🏽 Elevate your wellness with Wellhub (formerly GymPass)! One subscription for the best in fitness, mindfulness, therapy, nutrition, and sleep support—all in one place.
💸 "Flexible compensation plan" to help you save taxes and increase your net salary (Cobee).
🎂 A free day on your birthday so you can truly celebrate!
🎉 Unforgettable MEDSIR events and regular get togethers.
👥 Equal employment opportunity, at MEDSIR we proudly pursue a diverse workforce and celebrate our differences.
🌇 A fantastic workplace located in 22@, Barcelona's new hub of innovation.
💻 We work with MacBook computer (Apple).
If you believe you match our values, you are unique and feel ready to make a change, we look forward to meeting you!
🧡 We are committed to fostering a diverse and inclusive workplace, where all individuals are treated with respect and equality, regardless of race, gender, age, religion, disability, or any other characteristic. We believe in providing equal opportunities for all and do not tolerate discrimination in any form.